This Privacy Policy sets out the basis on which any personal data, including but not limited to payment details and other information we collect from you or other sources or that you provide to us (“Information”) will be handled by us in connection with your access and use of www.poshomega.com (collectively, referred to as “Services”). We understand the importance you place on the Information, and we are committed to protecting and respecting your privacy. Please read the following carefully to understand our practices regarding your Information. By using our Services, you agree to the handling of your Information in accordance with this Privacy Policy. References in this Privacy Policy to “we”, “our” or “us” (or similar) are references to Posh Omega E-Commerce Owned By Posh Omega LLC. References to “user” or “you” (or similar) are references to you as an individual or legal entity as the case may be.

Privacy & Safety

WHAT INFORMATION WE MAY COLLECT FROM YOU

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We may collect and process the following Information about you:

Information that you provide by filling in forms on our Platform, including information provided at the time of registering to use our Platform and other co- registrations (e.g. social media logins):

• general, aggregated, demographic and non-personal Information;

• details of transactions you carry out through our Platform and of the fulfilment of your orders;

• your email address from a third party if you indicate that you have consented to that third party sharing your Information with us;

• and any other Information we consider necessary to enhance your experience on the Platform.

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HOW WE WILL USE YOUR INFORMATION

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We may use Information held about you in the following ways:

• to provide you with information, products that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;

• to carry out our obligations arising from any contracts entered into between you and another entity using our Platform or between you and us;

• to improve our Services and to deliver a better and more personalised service to you;

• to ensure that content from our Platform is presented in the most effective manner for you and the device you use to access our Platform;

• to notify you about changes to our Products;

• for any other reason which we deem necessary to enhance your experience of the Platform;

• to administer and manage our incentives programs and fulfil your requests for incentives, and/or to allow you to participate in giveaways or promotions and to notify you if you are a winner of such.

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TO WHOM WE MAY DISCLOSE YOUR INFORMATION

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Information about our customers is an important part of our business. We will not voluntarily share any of your data outside our organization or affiliate organizations.

Business Transfers: If our business or substantially all our assets are acquired, customer information will be one of the transferred assets.

Protection of Our Platform and Others: We release account and other Information when we believe such a release is appropriate to comply with the law and law enforcement investigations and to protect the rights, property or safety of our users or others. This includes exchanging information with other companies and organisations for various reasons, such as fraud protection and credit risk reduction.

Note that our Platform may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data or other information to these websites.

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HOW WE STORE YOUR INFORMATION

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The Information that we collect from you may be transferred to, and stored at, a destination outside of the UAE. It may also be processed by staff operating outside the UAE who work for us. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. We will store your Information for as long as necessary to fulfil the purposes indicated in this Privacy Policy or as otherwise permitted or required by law. Your Information may be transferred, stored, processed and used by our affiliated companies and/or non-affiliated service providers in one or more countries outside your originating country. Your payment details may be transferred to and stored with our affiliated companies to, among other things, process your payment details and provide support services to you.

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WHAT SECURITY MEASURES WE APPLY

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We maintain commercially reasonable technical, administrative, and physical safeguards to ensure your Information is treated securely and in accordance with this Privacy Policy, and to protect against unauthorized access or alteration to, disclosure, or destruction of your Information. We may, for example, use encryption technology to secure your Information during transmission to our Platform as well as external firewall and on-host firewall technology to prevent network level attacks. Only those authorized employees, contractors, and agents who need to know your Information in connection with the performance of their services are allowed to access this Information.

It is important for you to protect yourself against unauthorised access to your password and to your devices used to access our Services. You are responsible for keeping your password confidential. For example, ensure that you sign off when you have finished using a shared device.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Information, we cannot guarantee the security of your Information transmitted to our Platform and any transmission is at your own risk.

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HOW CAN YOU ACCESS AND AMEND YOUR INFORMATION?

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You can access a broad range of information about your account and your interactions with our Platform for the purpose of viewing and, in certain cases, updating your Information.

Examples of information you can access easily on the Platform include:

• up-to-date information regarding recent orders;

• personally identifiable information (including name, e-mail, password, address, communications and personalised advertising preferences);

• payment settings (including credit card information); and e-mail notification settings.

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COOKIES

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Also, our system will place cookies when you log on to our Platform and this is to ensure you have an enjoyable user experience and are able to utilise all aspects of the Platform. You may disable Cookies by changing the settings on your browser. If you disable Cookies, it will affect how our Platform works and you may not be able to access or use certain areas of our Platform or full functionality. For example, performance cookies collect information about how you use the Site, for instance, which pages you visit most often, which allows us to provide you with targeted and relevant choices that enhance your Site experience.

We may retain a copy of your Information for compliance reasons. When you update Information, we may retain a copy of the prior version for our records.

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WHAT IF WE CHANGE OUR PRIVACY POLICY?

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Our business changes constantly, and our Privacy Policy may therefore also need to change. We will post the current version of this Privacy Policy on the Platform and each such change will be effective upon posting on the Platform or upon the date designated by us as the “effective date”.

We may email periodic reminders of our notices and conditions, but you should check our Platform frequently to see recent changes.

It is your obligation to regularly check the Privacy Policy. Your continued use of the Platform following any such change constitutes your agreement to this Privacy Policy as so modified.

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HOW YOU CAN CONTACT US

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If you have any concerns about your Information on the Platform, please contact us at customercare@poshomega.com with a thorough description, and we will try to resolve it.